Every client you design or build a website for needs of a logo to capture their brand identity. Logo design is a specialist art and few design elements are so important to a brand. Despite that fact, there are always clients that don’t want to pay the going rate for a logo. Which means, even if you’re not a logo designer yourself, you can cut in and be the one to supply that logo—either at cost or with a nice commission.
Even if you pay someone else to design the logo for you, it’s business sense to provide every service you can for your clients. So, what options do you have for sourcing logos if you can’t design them yourself?
The first suggestion I would always make is to get yourself Adobe Illustrator or some other vector graphics software (never use Photoshop for logos) and take the plunge yourself. You can get Illustrator CC for $19.99 USD per month, which should more than pay for itself once you start charging for logos.
Even if you’re not a logo designer, you’ve got enough about you to get started—even if it’s simply playing around with typefaces, color, basic shapes and whitespace. You’ll only get better with time and be adding another skill set to your portfolio. You also get all the profit from this approach (minus any costs for typefaces, software, etc.), but the downside is you have to invest a lot more time.
If you’re in need of some inspiration of what makes a good logo, then head over to Logodesignlove.com. It’s regularly updated with news, design examples, logo tweaks and resources for logo design theory.
Get a freelancer on board
If the DIY approach is too time-consuming, then I’d suggest getting someone on board. You can get freelancers for just about every budget and the standards vary quite a bit. Of course, you’ll have to pay for the privilege, but you’ll just have to factor this into your fees.
There are plenty of freelance marketplaces out there for you to try. People Per Hour is still the best I’ve used by quite a distance, but I imagine Fiverr could be promising for logo design. Honestly, I have my reservations about these sites, but they can be very useful in these kinds of situation.
Three options from a quick search on People Per Hour
You also have the option of reaching out to design communities like Behance to find freelancers. I would suggest striking up a relationship with at least one logo designer who you can rely on for quality and standards. The good thing with this approach is you can be flexible. If clients hesitate about paying for the kind of quality you normally go for, you can always source cheaper options. You get paid the same either way.
Stock logos and resources
One option you can combine with Adobe Illustrator (or whatever software you go for) is stock logos or logo resources. You can normally edit stock logos in Illustrator to create something more original—just be sure you check the license permissions of anything you buy.
Logo resources, on the other hand, normally consist of simple graphics, shapes or icons you can use to create a logo.
Most of them are pretty simple, but that helps with the whole minimal approach and it won’t be too long before you’re able to create this kind of stuff for yourself.
Free logo makers
Last and definitely least on our list today are those fantastic free logo builders that put together spanking new logos in a matter of seconds. I spent a bit of time trying some of these out (I’m sad like that) and they were pretty woeful to say the least.
Just in case you’re still tempted, let’s take a look at the kind of logos you can expect. Check out this beauty I got after typing in “Web Designer Hub” and selecting “technology” as my industry (I won’t name and shame the website):
In all fairness, a tree full of stars isn’t the technology cliché I was quite expecting. Kudos on the creativity there. Although, we’ll probably pass on replacing the current WDH logo for now.
I was able to get slightly better options from other sites. I got the logo below out of Designmantic.com in a matter of seconds and they also do custom designs, although I haven’t tried them myself.
The wonders of AI even matched us up with a “W” on this occasion. Technology truly is a wonderful thing.
Don’t send clients elsewhere for logos
Okay, so even if you’re not a logo designer, there’s no need to send clients elsewhere for them unless absolutely necessary. If they want to pay top dollar for a quality logo and you can’t do it yourself or find the right freelancer, then fair enough. If you can be the one to supply the logo (or any other service) then it makes sense to do so. You want to be the place clients come back to every time they need something and sometimes that means outsourcing purely to provide the service.