The Toughest Tests of Design

Not all website, mobile app and blog site design solutions have the same needs or requirements on the design end — let's face it. Some content would not be served by an attention-gathering (albeit brilliantly designed) interface — in fact, the layout should sink back to highlight that content. And other sites are not as content-driven, with messages conveyed through design per se. You might be wondering, that being the case, which types of sites are the best tests of good Web design — we do wonder about such things.


The Gaming Test


If you think generally about two of the main ingredients of a successful design solution — layout/interface and content — and view them essentially as elements of user experience then it is reasonable to consider that experience as the real crux of success. In other words, any website that requests and handles more complicated user interactions will be the better measure of how much the design is working and how effective it is.


By contrast, Web content that is a simpler experience to consume, like straight text in articles, or an online brochure site, does not need extra interactions or flamboyant design. The opposite extreme in terms of content most likely belongs to the entertainment industries, where multi-media or what used to be called 'rich content' (database driven, dynamically displayed material rather than static) is most common.


Entertainment oriented sites also have more at stake with each end user's experience, since some kind of sales pipe will be presented and users' attention must be piqued, held and guided to it. Those kind of sites have huge budgets, after all, and so more user interaction leading to commerce is expected from them.


Within that category of entertainment, we could point out another class of content that may indeed provide the toughest test of high-interaction user experiences in which design is highly influential. It is online gaming, including mobile game apps of all kinds.


There is yet another classification of content that could be said to be the most demanding, highest stakes sort, for which to design successfully. — That would be online gambling games, because not only do their authors invest a lot but also players of these games have some of their own money on the line in the whole experience.


Online and Mobile Casino Designs


There is a whole universe of games out there, certainly something for everybody, every age, interest and maturity level. It is a myth that only teenage boys are into 'video games' — at this point in the evolution of online gaming, the experience of playing has become a common feature of contemporary life. The proof of this is just how much these games' ideas and designs end up playing into mainstream media, television, movies and overall commercial visual design of various sorts (such as packaging design).


Online casinos have been developing fast since their appearance on the Web in the mid '90s. Although they are not as established as console gaming that has progressed into Web-based gaming, casinos could be said to represent one of the most critical uses of design to both lure new members and keep them loyal players. The trust factor for the end users is one of the highest because they generally are worried about security during transactions, the fairness of the games, before laying down their own cash.


What we see in the visual styles of casinos is like a rainbow spectrum of design — appealing to just about any type of player — and yet crucial issues of safety and fairness are consistently stressed across the board. Site, app and game design can go a long way to allay potential customers' apprehensions.

Any design concept or statement should be tested directly. To get a feel for the relationship between design and user trust, as well as how design can entice a variety of people, survey the world's top rated casinos at You may also agree that games and casino-sites may be among the truest tests of whether Web design is doing its job.