5 Reasons Why A Responsive Website Is Important

Why Create a Responsive Website?

It’s a big trend meant for small screens. Responsive Web design has captured the attention of web developers and site owners because of the rise in popularity of mobile browsing. Unfortunately, some website owners fail to see the benefits of responsive design apart from its visual appeal on mobile devices.

If you don’t think you need a responsive website, here are five reasons to convince you otherwise:

1. Huge market to tap

responsive website - mobile phone market

Did you know that 64 percent of American adults own a smartphone? This data from the Pew Research Center will definitely make any online marketer salivate. In addition, Smart Insights reported that an average adult in the U.S. spends more time using mobile platforms to view digital media than their desktop counterparts. These numbers should already convince any company to bank on mobile-friendly websites.

2. Google’s preference on mobile-friendly websites

responsive website - google-on-laptop

The online search giant announced in April 2015 that it will place a premium on mobile-friendly websites. In plain and simple language, your website will improve its search ranking if it looks good on mobile screens. If you’ve been trying to improve your site’s SEO, making a responsive website is one of the best ways to do it.

3. Improvement in mobile user experience

responsive website - mobile user experience

What good is a jaw-dropping and breathtaking design if it only looks great on desktop screens? Let your mobile followers experience an equally pleasant experience when they visit your site using their smartphones or tablets. Remember that visitors will return to your site if they enjoy their first browsing experience.

4. Ability to customize content

responsive website - mobile screens custom content

One of the best features of responsive design is the option to filter the content depending on the browsing screen size. Some site elements – sliders or full-width headers, just to name a few – may not look good on mobile screens, but using a responsive website theme can remove these unsightly items with ease. On the flip side, you can provide additional content site exclusively for mobile browsers to capture the interest of smartphone users.

5. Cost-effective method

responsive website - cost mobile phone credit card

Before the discovery of responsive website design, companies who wanted to capture the mobile market had to make two websites – a desktop version and a mobile counterpart. This scheme was too difficult and costly to maintain. In contrast, using responsive design allows you to create a single website that will automatically adjust to the site visitor’s screen size. It saves you the need to hire a separate team dedicated to the mobile site, and therefore keeping you away from additional expenses.

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In summary, using responsive design puts your website up to date and aligned with current Web standards. This allows your site to brave the waves of the ever-changing online market and ensure that your clients will continue to follow your site. The decision to shift to responsive design is up to you, of course, but why should you miss out on these benefits?