Color is important in every aspect of life. It tells us when to stop and when to go. It sparks emotions. It creates a sense of urgency. It can calm you. Color is often used in business because of its ability to evoke emotions. As you create your website, the way you use color and the colors you choose will be important. You have to think about your goals and the overall vision for your website as you work with different colors, so you make the right choices.
Warm and Cold Colors
Colors are categorized in two main ways. They are either warm or cold. Warm colors are those that give you a warm feeling. Cold colors, on the other hand, are those that are cool in feeling. The following are some warm colors:
Cold colors include:
While you certainly can mix warm and cold colors, sticking to one palette can create a very bold statement. Many companies choose warm colors, but many others use cold colors. Using cold colors can really make your website stand out.
A Look at Cold Colors
Cold colors span more than just the few mentioned above. There are many combinations, tones, and hues of cold colors. Some cold colors actually are a mix of cold and warm colors. The standard cold colors would be those that fall into the groups of primary and secondary colors. Primary colors are red, yellow and blue, with blue being the only cold color in that group.
Secondary colors are made by mixing primary colors. They include orange, purple, and green. They are made as follows:
Beyond these color groups, there are tertiary colors, which are created by mixing primary and secondary colors. There are six of these. They are as follows:
The three primary, three secondary and six tertiary colors create the basic color wheel. These colors can then be adjusted using black and white to create different shades of these basic colors. For example, the primary color red when mixed with white creates pink. While some colors are a mix of warm and cold colors, the general rule is that anything created using blue will be a cold color. However, there is no hard-fast rule. For example, there are some shades of green that fall more to the warm color side simply because they contain more yellow than blue. So, you can usually determine a warm or cold color by looking more at the balance of color. If it is comprised of more of a cold color than a warm color, then it is probably a cold color.
Here is a list of all the cold colors found in the primary, secondary and tertiary groups:
It is important to note that when creating the secondary and tertiary colors, the mix of the two base colors is in even parts. This is why the "any color with blue" rule applies.
More About Cold Colors
As you look over your options for cold colors, it can help to learn a little more about each of them. Every color has its own attributes. It evokes certain emotions and carries specific connotations. Here's a look at some of these attributes for the different cold colors:
Knowing the feelings and thoughts a color evokes is essential when making your choice of colors for your website. You want to be sure the colors speak to your audience and provide the right image of your company.
How To Choose Colors
You have to place an emphasis on choosing your website colors because they have such a huge impact on visitors. A bad color choice could spell disaster. Choosing the right color, though, could give your website a nice boost.
As you think about the color options and consider the psychological effects of each color, you also need to think about your goals and your audience. Some audiences may react differently to colors than expected, so keep this in mind. You need your audience to respond in your preferred way.
You may need to do some research. You may have to try out different color combinations or look into how your target audience reacts to other websites based on their color choices. You will likely be able to identify patterns.
It is also important to spend time refining the message you want to send with the colors. For example, if you want to evoke trust and confidence in your business, then you might choose blue or purple. If you want to calm your visitors and make them feel comfortable, then green is a good choice. Don't forget about using a combination of colors to evoke a range of reactions and to help bring out the distinct aspects of your business.
Tips For Using Colors
You probably find yourself leaning towards a color that really speaks to you or that you really think is a good fit for your goals. Now, you need to figure out how to use that color. You can pretty much use any of the cold colors with each other. They all have the same general base color of blue, therefore, they all match. You certainly can use just one color. There are many websites that do. Plus, you make a stronger impression with one main color. However, you also can use other colors as accents or even go with two main colors. It really is dependent on the impact you are trying to make.
For example, blue is obviously the strongest cold color. It is also a very popular color because of the emotions it evokes and its general likeability. At the same time, maybe blue is overused in your industry or category. In that case, you may want to choose a different color. Companies have done very well using a color that is not as mainstream as blue. Using an unusual color can help you stand out and draw attention in a good way.
If you want to try the dual color approach, you could try similar colors, such as purple and violet. There is not a huge difference between them, so using them would create a general cohesive color scheme. Another approach would be contrasting colors, such as purple and turquoise. As you can see, there are many different combinations that could work well while making individual statements.
To differentiate yourself from so many other websites out there, you have to be careful of not reproducing something a competitor is doing. You don't want the same color scheme as a company from which you are trying to distinguish yourself. If you look too much like someone else, you may get lost in the shuffle. Try to be as distinct as possible in your color choices.
Color is beautiful. It is what adds depth to the world around us. Color can help us navigate. It speaks to us in different ways. Color communicates things without the need for words. As you design your website, your color choices can have a huge impact on the final result. They can draw people to your website or keep them away. You have to choose your colors carefully.
Cold colors are a great option because they are uplifting colors that give off calmness and are reminiscent of nature. They are used a lot in business because of this. Using cold colors on your website is a good choice when you want to make the right impact on people and want to draw them to your website. Just make sure you understand the meaning behind your color choices, so you are sending the right message in the right way to your target audience.