Best Logo Fonts
If your company needs a standout logo, one of the most difficult choices is the font. If your font is too simple, it feels like a Microsoft Word file. If it is too complex or ornate, no one can read it. Finding the right balance, as well as finding a font that conveys the mood and purpose of your company, can be a huge challenge. The challenge is the same if you are a small-business owner, entrepreneur or part of a large corporation. Here is a comprehensive list of great logo fonts that combine popularity, uniqueness and readability.
What Makes a Good Logo?
Most popular logos are centered around a simple message. Minimalist logos are often comprised only of a unique font, sometimes even a single letter. Think of popular brands like McDonalds, Facebook or IBM. Whether or not your logo includes symbols or pictures, often the font is the most easily recognizable part. As the face of your company, you’ll want to spend time perfecting the font in order to create a logo that is eye-catching and conveys the mood and tone of your company. In the sea of available fonts, that is often easier said than done.
How do You Find a Font?
First you need to sift through a few basic categories. Do you want your logo to be seen as trendy, new and ultra-modern? Or are you looking for a more structured, reserved and professional look? Each of these broad categories will be used to help you find the perfect font for your logo. In a sea of different fonts, this list will focus mainly on free fonts, but if you wish there are thousands of fonts to purchase, or you can hire a graphic designer to search for a font for your logo.
Each of these fonts will be rated based on category. They will be given a star rating, from 1-5. These ratings are based on some of the following categories:
Top Logo Fonts
Regardless of the purpose of your logo or the industry of your company, there is an excellent font for you. Here are several categories of fonts that are great for your style.
These logos are subtle and unadorned. Minimalism is very popular in the graphic design world. Choose one of these fonts to show professional expertise and an orderly, sleek look.
If minimalism felt straightforward, these fonts will prove there are always more bold, distinct choices available. Professional fonts range from bold to bland, but these represent some of the most striking professional choices. Choose these fonts to show you and your business mean, well, business.
You want to choose a font that helps convey the feelings of your business. If you have an upbeat, quirky and modern business, these fonts are a great way to promote that. Regardless of the type of business, these fonts are for logos that convey feelings more than information.
If quirky doesn’t offer enough striking fonts, try these extreme and wild ones. Some border on plain ridiculous while others are quite creative and engaging. Whenever you want to stand out and make bold artistic choices, these fonts are highly entertaining and memorable.
Buyer’s Guide: How Do I Choose?
Now that you’ve explored a wide range of fonts in multiple styles, take a few minutes to think about the kind of logo you are looking for. Whether your logo is striking, muted, quirky or uniform, it will be most successful if it follows your company’s views on one or more of the following areas.
Of course, text on your logo will do little good if you can’t understand it. A key part of any logo is being memorable. You don’t want people to just remember the symbol of your logo; you want them to remember the name or phrase. Some fonts, like any of the professional or minimalist choices, are very clear and designed to be readable even when read from a distance. Others, like the Sablon Type or Hyped Font, are difficult to read even up close. Keep in mind where your customers will most likely read your logo and how easily they can comprehend it.
Most fonts aren’t quite as unique as Hair Type, but the goal is to find the best font that people associate with your brand. If you pick a very popular font like Helvetica, they may recognize it but won’t associate it with your company.
The tone is most easily set when you stay within one category of fonts. Is your company’s market strategy minimalism, professionalism, quirky or extreme? These all convey a very different tone to your clients and customers.
Similar to tone, mood is more emotional than intellectual. Do you want your company emanating nostalgia, high aesthetic value or no-nonsense formality? Fonts can be incredibly emotional if used correctly and consistently throughout your branding.
This could be seen as the opposite of uniqueness. While it is important to stand out and be memorable, you also want to be likeable. A taco truck logo using Hair Type is unique, but it will probably not attract many customers. Strike a balance between conformity and nonconformity in order to display uniqueness and popularity. The exact font that achieves this will depend largely on your business and competitors in your industry.
Now that you have seen the top fonts for logos and considered some essential decisions, you are ready to choose the best pick for your company. Finding the right font can seem like an impossible task, and after looking through countless lists they may all seem the same. However, these fonts represent some of the most engaging, professional, quirky and extreme fonts available for graphic designers, small-business owners or anyone else who needs to make a logo and brand their business.