In this article we are defining landing page wordpress themes as those that are designed to maximize conversions whether that be a purchase, sign up, click through or some other action. Sometimes known as Squeeze pages, they are solely focused on convincing the visitor to take some action and their design has been heavily influenced by the art/science of digital marketing. Conversion rate optimization (CRO) specialists often extol the virtues of single landing pages as one of the most effective ways to market a product or service and convince the target audience to stop, take notice and engage.
One school of thought is that any decent landing page should have a prominent call to action (i.e. a button or form) above the fold. This ‘rule’ and other developed through split testing various designs and comparing conversion rates, has been followed by most of the designers we are showcasing below. We have listed the best ones below that use WordPress and plan to keep this page updated with fresh wordpress landing pages every few months.
If you are looking to have more flexibility in the designs and A/B split test landing page designs you may also be interested in looking at using Unbounce which will allow you to easily edit every aspect on the page and split test conversion rates. This is ideal for PPC advertising where you do not need to add multiple pages of content for SEO purposes which is the advantage of using WordPress. If you are interested in trying out Unbounce, our list of the top unbounce landing page templates are listed here.
Updated July 2014.
WillowPillow is an ideal WordPress theme for online furniture and home decor stores – with a great landing page design that uses wide hero images and call to action buttons above product categories on the homepage for quick buys. This 5-star ThemeForest template is WooCommerce ready, fully responsive and built with tidy code to make everything run faster.
Nightlife is a powerful events directory theme by Templatic that keeps it clean and simple with a bold search bar in the first viewport upon page load. Which means people can start looking for the best events in their area as soon as they land on your site. A simple past, current and upcoming events tab on the homepage gives visitors who prefer to browse events quick access to goings on, while an events calendar and “Latest Reviews” widget in the sidebar round up this quality landing page design.
The multi purpose Jupiter theme is a very flexible multi purpose theme that can easily be customised into several excellent landing page designs. The themes comes with predesigned landing pages, parrallex pages and the Layerslider WP plugin can be used with great effect with gravity forms as can be seen in this lead capture page at Laser Eye Surgery Hub which is mobile responsive.
Pluto is a beautiful offering from ThemeWoodmen – an Elite Author over at ThemeForest – with a killer general purpose landing page design. A wide hero image and call to action button make it clear to visitors exactly what the need to do when they land on your page, while a portfolio-style design gives you plenty of space to communicate your business message. Pluto comes with a bunch of eCommerce power as well, with WooCommerce support and 70 shortcodes to make content easier to manage.
ShowStopper is another general purpose WordPress theme – this time from Templatic – with a great landing page design, using a full-width image slider with call to action buttons. This fully responsive theme packs loads of versatile features and customisable options, making it a great all-rounder for different business types. A grand total of six content areas are available on the homepage, ranging from a services section to portfolio and customer testimonials – plus an eCommerse section powered by the free WooCommerse plugin.
Appos Video Landing Page
This WP landing page theme has a paypal gateway enabling you to take credit & debit card payments directly on the site. The design is very slick with the default layout including a embedded video area above the fold. There are several shortcodes and templates included and layered psd files are included in the purchase.
This landing page is focused on converting visitors into buyers of a single book or pdf. The book cover and prices are placed above the fold and the single page layout provides all the main sections designed to convince someone to part with the their cash. They have sample chapters, benefits of the book/pdf section, a reviews area, a pricing table and an ‘about the author’ section at the end. It would benefit from a testimonials area but that could easily be added.
Caelus is a landing page for apps theme built with bootstrap 2.2 and its responsive layout looks good on mobile devices (it has an iphone slideshow). It has mail chimp support which is obviously a real benefit when obtaining email addresses are the main conversion metric for your site.
The theme also comes with a ‘Coming Soon’ version which uses much of the same layout but has different features and a count down timer. There are 8 custom widgets and a plenty of options for each version.
Appify is a flexible landing page template that is more suited to iphone and android apps due to the defaults designs which use either of these phones to border images. As it is focused on promoting apps it is nice to see that it looks so good on mobile devices due to its responsive design. The theme includes support for “Features by WooThemes” and “Testimonials by WooThemes”. It also integrates well with contact form 7.
The styling and images used are not the best we have seen and may look a bit dated but this rough layout style has been proven to convert on other sites so with a bit of tweaking (i.e replacing the images and some icons) it may work well for you.
JustLanded is one the more popular landing page themes designed for lead generation. It has integrated support for AWeber and MailChimp mailing list software. Built with HTML5 and CSS3, this theme already comes with 30 pre-made templates which are ideal when split testing is a must for serious internet marketers. As a bonus, JustLanded supports WooCommerce too.