Now more than ever, considering a site redesign may just be what your business needs. For starters, with more people now relying on their smartphones for information and communication, switching to a mobile-friendly website may be the best option for you now. This is especially true if your competitors are already on mobile and probably taking away most of your customers.
In the midst of the tough competition in the industry, having your old website will not suffice. Nowadays, customers rely more on their mobile phones to look for products to purchase. According to statistics compiled by Innovative Thinking, 61% of Americans own a smartphone, accounting for 143 million units overall or 1.75 billion users worldwide. In addition, findings revealed by Rocket Post revealed that more than half of mobile searches led to a purchase.
If having a mobile website is still not a part of your marketing strategy, you could be losing out on potential customers. As revealed by data from Leaderwest Digital Marketing Journal, 50% of millennials use their smartphones to research products or services while shopping and 41% have bought products using their phones.
Today might be the perfect time to say goodbye to your old website design and switch to something in tune with the times. Fortunately, it’s now easy to change your site’s layout and design. You may purchase and install any of the Themeforest templates and themes, or hire a web design team to make a custom design.
Here are 7 signs that will tell you that it is time to change the design of your website.
1. Your site doesn’t look good on mobile devices
The days of the desktop and laptop are dwindling. Smartphones and tablets are now emerging as the primary devices for online users to access the Internet, buy products, or hire for a particular service. A recent survey by SessionM published in Marketing Land revealed that 90 percent of the people they surveyed use smartphones while shopping. From that number, 54 percent conduct price comparisons and 48 percent look up for product information.
This means that if your website is not yet optimized for mobile, you are losing out to the competition. On the other hand, if you are finally making the switch to responsive design, make sure that you give users the best experience on your website.
2. Your website is not making enough leads or sales
What is the purpose of your website if it is not helping you make money for your business? Lead generation is one essential factor to consider in planning for a website redesign. An e-commerce store or a company website should be able to do lead conversion and sales generation. Otherwise, your website is meaningless.
Yes, the website serves as the frontline of your company, and it should help your customers learn more about your products or services. However, the ultimate goal of the website redesign is to convert leads and generate sales. Likewise, it will help you stay competitive in today’s digital world.
3. Your site doesn’t have a call-to-action
Speaking of lead conversion and sales generation, what is the purpose of posting your products and services on your website if you cannot convince your target clients to make a purchase?
Herein lies the beauty of call-to-action elements: they entice your site visitors to become interested in what you have to offer, and hopefully buy something from you. The call-to-action buttons must be obvious and visually striking, and must contain actionable words.
These days, a “Contact Us” button is not enough. You have to use effective calls-to-action to connect with your customers.
4. Your website generates a poor user experience (UX)
A customer is likely to stay much longer and eventually purchase something if they see how convenient and easily navigable your website is. Consider these statistics published in Hubspot concerning user experience:
- About 39% of online users will quit browsing a website whose images do not load or take too long to completely appear on screen.
- Roughly 38% of people won’t engage with a website anymore if the content or design is unappealing.
Here are more statistics published by Invisionapp in its blog:
- 88% of site visitors have a lower likelihood to make a return visit after a bad user experience.
- Majority (or 94 percent to be exact) of the site visitors’ first impressions are influenced by web design.
If you find out that navigation or user experience is a problem in your website, you need to seriously sit down and plan your next site redesign.
5. Google Analytics reflects a high bounce rate
Bounce rate refers to the percentage of visitors who leave a website after visiting a page. The higher the bounce rate is, the more unsatisfied visitors are. This only means that your website is not getting the information they need from your website or it takes a long time for the information to load.
The bounce rate translates to the effectiveness of your communication to visitors. A high bounce rate means you are not sending the right message to customers.
6. Not ranking high for the right keyword
One effective gauge that your website is ranking is organic traffic, which comes from ranking relevant pages for relevant keywords. If your pages are not ranking for relevant keywords, it only means that your site design is no longer effective and you need a new design for higher conversion rate.
7. Your website cannot beat the competition
If your website is still using old technology such as Flash or has outdated content, it is not likely to move on ahead of the competition with an excellent design. Not only will your site get low marks in Google’s algorithm, but it is also unlikely to make it to the first page of search results. Your best bet is to switch to a new site design or framework, and regularly update your content to improve your ranking in search engines.
Checklist For Website Redesign
Now that you know the importance of website redesign, here are some tips you need to bear in mind:
1. Do Your Research
Decide on the things you want to change and for what reason. Be clear on your objectives for redesigning your website and then communicate it with your team or the agency you hired to do the redesign.
2. Set Expectations
Once you have an idea and already hired an agency that will design your website, it pays to have a list of must-haves and custom wants on hand to give the designer.
Website redesign is one of the things you should consider in order to stay in line with or above the competition. In today’s business, you should ensure that your website is responsive and user-friendly, or else you could end up eating the dust of your competitors.