Business owners may have the best products or services, but it won’t matter if nobody responds to your marketing techniques. There are many ways to catch the attention of your target audience, but did you ever stop and think that a company logo can already bring in a lot of clients?
Having a visual brand for your company or business is a great way to establish an instant recall for your customers and prospects. Imagine how Nike sells a lot of sports merchandise with their check logo on them or how the Apple logo signifies a legacy of stylish technology. If you have a logo, there’s a big chance that your clients and followers will be able to remember your company better than with your business name alone.
Now that we’ve established the importance of having a logo, your next obstacle is how to come up with one. If you think about the logos of popular companies such as FedEx and Google, you might think that logo creation is just a matter of mixing colors, fonts, and images. Let me tell you now: creating a logo is much more complex than that!
Here are some quick tips on coming up with a logo for your business:
- It should be unique to your company and not some generic logo template.
- It should properly represent your company, ideals, and objectives.
- It should come in a color (or two) that evokes a positive response to your business.
- It should look good on paper, computer screens, mobile devices, and just about any background color.
- You may choose between an image, words, or a combination of both.
- Be open to updating or totally changing your logo in the future.
- Make your logo either by drawing drafts on paper, using image editing software, or using online logo creation tools.
Speaking of online tools, one of the most convenient ways to come up with a company logo is to have some people make it for you! This kind of business has become so popular that some websites are now hosting logo design contests, allowing freelancers and company owners to collaborate on logo creation.
If you’re trying to consider having a logo made through online design contests, here are seven useful websites that may hold your answer to getting the perfect logo.
Starting price: $39 for logo, $99 for company name
Starting price: $299
Zillion Logo Designs
Starting price: $274 for logo and stationery
Starting price: $249
Starting price: $195 for logo, $455 with business card
Starting price: $275
48 Hours Logo
Starting price: $29 per logo
Chances are, you may not find the perfect logo for your company or business in a quick snap of a finger. These logo design contests might give you a much needed push to get you started.