Let us be honest for a moment: when was the last time you needed to hire the service of a professional locksmith to have a lock installed? Where did you look while struggling to find a decent one who will not charge an arm and a leg or tale forever to show up at your doorstep? Chances are, if you are like most people, you have so far blissfully ignored the mere existence of locksmiths. So you do not know much about their means of promotion, websites, blogs, or social media presence.
But if you work in the web design industry, things are prone to change dramatically for you. Chances are you will be contacted by locksmiths in your area, or even by large, nationwide companies in need for a complete makeover for their websites. So it might be time to start learning a thing or two about their line of work. This way, you can make an idea on what sort of webdesign to adopt.
Design Should Attract More Business
This is true for all types of businesses and trades, not only locksmithing. By having a brief look at a locksmith's website, you should be able to tell a lot about their line of work and rate of success. The more customers are using the site, the more business it will attract. The older and the more obsolete the site looks like, the greater the chances business is not going very well either.
All locksmiths require a powerful presence on the web, since the Internet has clearly and undoubtedly turned into the means most folks rely on to search for locksmiths. By typing a few keywords into a phone or computer and usually calling the first locksmith that appeals to them, their job is done. In case a locksmith's website is near the top of the search engine rankings, all is well. If this is not the case, urgent measures need to be taken. Namely, the performance of the website needs to be improved rapidly. And this can be usually achieved by changing the design and adding more practical features to it.
First Impressions Matter
And this is not only true when it comes to human interaction. A locksmith's website is in fact the very first impression people have of their business. So unless everything looks smooth and good, working fine every time, chances are an emergency locksmith service will soon start to grow.
Hence, the first impression will make a difference between whether a potential customer will hire the respective locksmith or not. Since design plays a huge role when it comes to first impressions online, more than 94 percent according to official data, improvements are a must. The simpler and smoother the navigation, the better optimized the images and videos, and the better developed the blog section, the more successful the website.
A locksmith's site that constantly adds fresh and relevant content will also do better compared to one that never adds any fresh or even evergreen content.