Sadly for the locksmith industry, most people only acknowledge the existence of locksmiths when they are in urgent need of lock picking or repair help. This makes it a lot harder for lock technicians to promote their business, nurture their client-service provider relations, and grow. Harder, but not impossible. There are many well-developed locksmith services that have grown from a one-man local business into a nationwide franchise. If you are looking forward to growing your own locksmithing business as well, start with the way you market it online. Build and implement the right strategies and your phones will start to ring nonstop.
Spread the word using the best eye-catching marketing strategies and your investment will be well worth it.
Tip #1: Use Your Website To Promote Your Auto Locksmith Service
While there are many free or affordable website building platforms to choose from, a locksmith trying to promote his business will most likely not have the necessary time to learn how to use all the tools and templates needed to build his website. He is very likely busy answering phones and driving to clients' addresses, fixing locks and cutting duplicate keys, or improving his knowledge by reading the latest technology updates and developments in the field.
No worries, there are specialized IT and web development companies that will be more than happy to oblige. All you need to do is give them basic idea of what you expect or go as much into detail as you want. They can make changes and edits in the end in case you are not fully satisfied by their work. You will need special website sections describing the type of automotive locksmith services you can provide – you can visit the site of a popular car locksmith service and find out what sort of services and support they provide and the way they present them. 24/7 Car Locksmiths is a good example of such a place where people in distress with their car locks or keys can find all the assistance they are looking for. They even host a nonstop, round-the-clock emergency lockout service available in all areas, during weekends and holidays as well. Have a look at their service description and try to be as effective when having your services described as well.
Tip #2: Constantly Improve Your Web Content
This way, you will grab the attention of people who might be searching for the latest news on door locks or alarm systems, tips on how to choose a lock or decided whether they need to re-key their old locks or replace them with new ones, and so on. A one-time customer is also more likely to come back to your website if you have a rich and relevant content that is easy and interesting to read. Create a weekly newsletter and try to refresh your content at least once a week or more often if possible. Your content should be SEO-ready and all of your web site's pages should display your contact number, with special emphasis on the first page as the go-to place for potential customers.
Improve your content buy adding a blog and testimonials from your satisfied customers and you will be adding a great deal of value to your website. A blog will help readers understand that your skills in the field are top notch; use a friendly and easy to grasp language and let them know you are king of your domain.
Tip #3: Use Social Media
Use relevant Facebook post and twitter message to bond with your customers; share your posts and enable potential customers to stay up-to-date with your content.