The Best Examples of Booklet Design

Booklet Design

The Best Examples of Booklet Design

Booklet Design

If you are searching for booklet designs, you know how valuable tangible marketing items are, even in the world of social media crazed technology we live in today. A booklet is a great asset to present to your client or potential client when they are with you. They do not have to go hunting for you online, and you are not leaving it up to them to remember to do so.

There is an art to successful booklet design, and we want to help you. Therefore, we have compiled a list of what we feel are the top seven booklet designs to help guide you.

Booklets Versus Brochures

There are many different types of materials on which to promote a business or organization, each serving its own purpose. You will find that booklets and brochures frequently get confused and the names are used interchangeably. Often, you may find a brochure that would be more accurately labeled booklet. A booklet is sometimes even referred to as a “brochure booklet.” Just to ensure you know the difference, here are the features we used in selecting our booklet designs:

  • Is a small book that is not folded
  • Always bound – commonly bound by saddle-stitching, staples or Wire-O.
  • Is multi-paged – typically, number of pages range from 8 to 72, however, there is no defined number of pages
  • Purpose is to offer in-depth information about specific services or products and not sales focused (but including a call to action to request additional information is acceptable)

A brochure is typically unbound, printed on one sheet and folded. However, there are multipage brochures that look like a booklet (and maybe they should be called a booklet instead). Brochures focus on advertising and services (e.g., travel brochures).

How We Chose Our Ratings

Since the smallest detail can make a large impact on first and last impressions, making sure we provide you with a list of designs that are considered pleasing and eye catching to the public is our goal. We scoured resources and images to find the best ones that represent not only the current trends but what simply works best for different types of professionals, businesses and organizations.


The booklet examples listed in this guide were taken from various areas, not all of them from user rated sources. Nevertheless, any that were taken from rated sources were considered by their rating, and any awards noted.  Other rating considerations included:

  • Clarity of information (headlines, sections, easy to read, etc.)
  • Use of imagery
  • If it follows current trends
  • Use of space (not overwhelming)

Top 7 Best Booklet Designs

Top 7 Best Booklet Designs

1. Paint Your Own World With Mona by Magdalena Smolik

This promotional booklet displays an excellent use of mixing real photos with hand-drawn art. The familiarity of the Mona Lisa in the background, along with the sketched picture of her, makes the promotion compelling. The hand of the real person holding the character, “Mona,” makes her seem more realistic for kids. The booklet provides information about the program and fun, interactive material. It does not provide pricing, and it should not. Instead, it refers you to their website multiple times where you can obtain additional information.

Photo from

Why it’s the best: We love this kids booklet because it is colorful, brief, interactive and informative. It’s fun and attractive for both adults and kids.


Overall rating: 5 out of 5 stars

2. Empty Files “Shadows” Artwork by Rebeka Arce

This artistic album-booklet is an excellent example of several current trends including a beautiful mix of consistent colors, color gradation and playfulness with font placement. Other than including typical album information such as lyrics, the booklet is kept simple, allowing the colorful fluid artwork with bold words to lead the audience.

Photo from


Why it’s the best: We love the colors, use of texture and simplicity of the text. This album makes a statement that anyone can interpret in their own way, as music and art should.


Overall Rating: 4.5 out of 5 stars  

3. Color Studio Tikkurila by BAData, Alyona Bezzubenko and Roman Gushel

Vibrant colors jump off the pages of this small booklet. The creators keep their information concise and let their products sell themselves by using pleasing color patterns. The color theme is consistent and has a cheerful vibe throughout the booklet. The creators also provide enough information to make the booklet valuable without overwhelming their audience. Additionally, the back cover includes a nice map of where to find the studio.

If you are interested in this booklet but need translation, you can use Google Translate to interpret the booklet by either typing in words or downloading the document and then selecting the entire text to translate.

Why it’s the best: We love the bright colors, imagery and the sense that any “do it yourself” paint job will be easy with the team presented in the pages of this booklet.


Overall rating: 4 out of 5 stars

4. Homemade Matters recipe booklet by BOSCH

Let’s face it, any recipe booklet or cookbook may lead to a little drool factor, but the delicious assorted display of food on the front of this recipe booklet has defiantly put our senses on alert. While this booklet was produced several years ago, the mixed bold, colorful font fits with the trends of today. The contents of the booklet are clearly labeled, and the font is easy to read. Again, they use a mixed type of fonts including different colors, all caps for headlines, and a nice script font for the title which gives it a little more homemade feel. BOSCH even keeps the title font consistent throughout the booklet. Each recipe is numbered using colorful circles which provides an extra pop to the pages. There is also nice spacing within the text and elements among the pages, so the information does not feel overwhelming.


Why it’s the best: This recipe booklet is easy to follow while cooking. Their simple instructions instill confidence in us as a user, allowing us to believe we can make anything, no problem!


Overall rating: 4 out of 5 stars

5. Brico annual report by Vo Dang

While reviewing financial information does not exactly scream exciting to many individuals, the front and back covers of this annual report booklet incorporates fun details lending itself to some of the tools used during the renovation process. This flows with the Brico business motto as it is a renovating store based out of Canada. Throughout the booklet, colors are kept to a nominal number of six with minimal gradation in a few areas, though it is used primarily on the cover. The pages and images are broken up with simple, clean lines, and the images themselves are simplistic with the same pattern of lines as well.

The booklet is made up of not only text and simple imagery but also includes easy to read graphs. Important points such as the “Financial Highlights” are included, and the revenue and adjusted gross income titles are colored in a way that stands out, making them easy to read.

Why it’s the best: We love their use of clean lines and smart colors to make what is important stand out.


Overall rating: 3.5 out of 5 stars

6. Meet the Xerox Versant 3100 Press

Xerox has been around for over one hundred years, so they know a few things about marketing by now. Their booklet provides beautiful illustrations that show the high-quality performance of the Xerox printer. Xerox delivers a vast amount of in-depth information about their product and explains how their merchandise can benefit their customers. Although the quantity of information included in the booklet is quite large, they use bullet points, number lists, easy to read headlines and boxes to make sections of information stand out. Creating sections also makes it easy for the reader to stop and start reading at any time without losing their focus.


Why it’s the best: We love the graphics in this booklet which are clean, bright and attractive. Large booklets from companies can be frustrating and boring, but Xerox made their booklet easy to read.


Overall rating:  3.5 out of 5 stars

7. Home Design Interior by

This booklet-brochure uses a simple but appealing format. While it is not a splashy artsy front cover as some might prefer, it is a sophisticated, down to earth choice. There are simple geometric shapes on the cover and throughout the book. It has a consistent font style and the colors of the shapes, font and even the furniture blend cohesively. Pages are clearly labeled making the subject matter quick to spot. We feel the amount of information versus the amount of imagery is balanced. Remember, you do not want to overwhelm anyone you hand your booklets to with too much information.


Why it’s the best: We love the brevity of this booklet which is concise and delivers just the right amount of information to provide their customers with a product choice. We also like the geometric shapes which are a fun way to showcase their products. This design would be easy for you to make all your own by choosing one extra splash of color to pop off the page, and by playing with the thickness of the lines of each shape.


Overall rating: 3 out of 5 stars

Buyer’s Guide


Colors and the lack of colors can make bold statements; in fact, a single color can be a driving voice for your booklet. That is why it is important to choose your color scheme first. Last minute color changes can alter the vibe of your entire booklet, as well as what you have to say about your product and services.

There is a multitude of variations in colors schemes, and it may be difficult to narrow down your selection with so many color choices available. When deciding on colors, think about what attracts your client. Are they older, artsy or are they somewhere in between? Narrowing colors to only a few keeps the color scheme clean and cohesive. Current trends use bright, bold colors when appropriate.

However, some clients may prefer a more classic style rather than contemporary colors. Clean lines with black and white photography may be just what your clients love. Tri color is also a great choice. For tri color, use dark colors for the background such as black, dark gray or navy, with bright color accents such as yellow or orange that pop off the page.

You know your clients best. Whatever you choose, you want to make sure you select a style that reaches the area of the market you value the most and that makes your business successful.


Not only do you want to consider colors, but you also want to consider text placement, appearance and style. Placing text either horizontally or vertically on the cover or within the pages can be very effective. Many contemporary businesses arrange text in a way to make it appear artistic and unique, and adding texture and gradation is a good way to make text stand out. Popular graphic design text trends from 2017 continue this year and include chaotic typography and cropped typography. However, these two trends may not be eye pleasing to all clients. Just because it is trendy does not mean your clients are going to love it too.


If you purchase templates or upload your images into an online company website that will print your booklet for you, make sure they allow you to manually proof your booklets. Booklets can take more time, effort and money than other printed materials. Ensuring that the booklets are designed and match the colors and style you have chosen is important; in fact, sometimes the smallest difference in graphic design can make it less compelling to the target audience. By taking the time to manually proof your booklet, you could potentially avoid some big mistakes – and even the little ones count too.


A booklet is an extension of your voice to the audience. You want to use the opportunity to grab their attention and tell them why your products and services are the best. Whether you choose to be big, bold and artsy, or classic and simplistic, your audience will appreciate clear and concise information with clean lines and attractive imagery. This guide should help you with your booklet design endeavor, and we wish you ever every success along the way.