In a highly competitive world, maintaining brand identity and brand image can make a huge difference in grabbing the attention of potential customers. In most cases, having a logo that your customers can remember is an effective tool for marketing your brand. It’s a good thing that logo templates are available to make it easier for companies to come up with a logo.
There are a variety of options to choose from when it comes to logo design for your website. You can either have a graphic artist create a professional logo or you can opt for a free logo template.
If you have little design experience, logo templates are the obvious choice. There are, however, advantages and disadvantages of using logo templates.
Benefits of Using Logo Templates
Nearly unlimited choices
One advantage of logo templates is that you can choose from a wide variety of design options in the market. All you have to do is choose your desired logo for your brand. Once you have selected from the logo templates, you may customize it to your liking.
Downloadable in Different Formats
Most logo templates can be downloaded in various formats such as JPG or PNG. The root file can also be saved in different file formats.
Add and Edit Images
With logo templates, you can easily add and edit images, crop pictures, and customize the image elements according to your specifications. This way, you can come up with the right logo design for your brand.
In most cases, you just have to add a few specifics such as your company name, email address, phone number, or a slogan if you have one.
Play with Text and Typography
When creating logos, you should take into consideration the typeface. The font you will use in your logo can have a huge impact on your target customers.
Using logo templates can give you access to a wide collection of typefaces and typography. Selecting attractive fonts can make your logos appealing and eye-catching.
Preview of your actual logo
Logo templates also give you a preview of how your logo will eventually look like. This can be helpful in getting feedback and second opinion from company executives and business stakeholders. This will help you decide whether to stick with the same logo or make a new one.
No Need To Hire A Professional Designer
Hiring a professional designer to create your logo can be quite expensive. On the other hand, some logo templates are often free and downloadable. Make sure that you choose reputable logo design foundries to ensure that your logo looks modern and professional.
Disadvantages of Using a Logo Template
Your logo will not be unique
One disadvantage of logo templates is that your logo may not be unique. The first thing that most companies look for when designing a logo is to search on the Internet for a template. Chances are you might be sharing the same logo made from a similar template.
There is also a huge likelihood that someone else or even your competitor might be using the same logo. If you want to build your brand identity or image, using a logo template can be a major obstacle. By working with a logo designer, you will gain a competitive advantage over other companies.
It may be difficult to customize the template
Another disadvantage of using a logo template is that it may be difficult or impossible to customize the logo to make it suitable for your company. Some templates are virtually impossible to edit to make it suit your needs.
While some templates can be modified, it may require a high level of graphic knowledge, which you may not have. So why resort to a logo template when you can use the same software to build your own custom logos professionally and efficiently?
Using logo templates can create a huge potential for wasting time, and often leaves you with the option to hire a professional design company to work on your logo.
Logo template sites may not be completely legitimate
Downloading logo templates from questionable websites can put your computer at risk of spyware and viruses. Template websites may also ask for your email address, putting you at risk of spams as well.
There have been complaints of people running into all sorts of problems with their logo templates not being legally available. Some logo template sites may have stolen logo ideas by other people, which could result to legal repercussions for the people who use those logos.
Quality of Logo Templates May Not Be the Same as a Professional Logo
While they are relatively free, logo templates simply do not offer the same level of quality offered by a professional logo design company or graphic artist. Remember that your logo will define and give your business its identity. Logo templates may not be able to replace the work of the professionals.
How to Make Your Logo Unique From The Competition
When designing a logo, it is important to make it unique from your competitors. Here are some of the important elements of a custom logo for your company or website:
- Visual appeal
- Representation of the company
- Uniqueness to your company
- Scalability and adaptability
- Brand recall
According to Milton Glaser, “the logo is the gateway to the brand.” Depending on their unique cultural experience, people may perceive your logo in many ways, so it is important to keep it minimal. A complex logo can distort the message you want to convey.
Most corporations around the world have a similar business concept. While the industry will continuously change, the message and the service will remain the same. In order to create a memorable logo, the brand, value, and audience perception has to have an emotional connection to the logo.
Now that you know the advantages and disadvantages of logo templates, it should be easier for you to decide whether to go for logo templates or hire a professional designer.