E-commerce has opened new doors to how the world runs businesses. It has paved the way to owning a business without the need to rent a physical store. E-commerce stores have a clear edge over traditional businesses in terms of customer reach and accessibility.
However, running an online store also comes with various challenges. If you’re a product-based e-commerce business, shipping is probably one of your top issues. Unlike brick-and-mortar stores where customers visit to purchase the item, e-commerce businesses make it more convenient for customers to select items through your website but you need to ship them to your clients.
Shopify is a complete e-commerce solution that allows you to set up an online store to sell your goods online. With Shopify, you can easily create an online shop, accept credit card payments and track orders.
Unfortunately, shipping fulfillment can be one of the most challenging aspects in a Shopify store. The reason why it is such a challenge for businesses is because you have to account for different variables in terms of shipping the products. In this article, we will be discussing some basic tips on shipping products from your Shopify store.
Some of the factors to consider when it comes to shipment and fulfillment strategies include:
What is your brand? What sets your brand apart? Your brand should set up the whole theme to where your business should be going.
The key factor in determining the shipping origin is to know where your products are shipping from and where your products are going to.
Average Order Value (AOV)
The key performance indicator in an e-commerce business is determining how to measure and understand your customers’ purchasing habits.
Look for a shipping partner that you can trust. Your chosen carrier should be able to deliver your items on time and without any problems.
Customs and Duties
Your shipping fulfillment must abide by the rules of federal or local customs. In an e-commerce business, trust is the key face value in being successful.
Customer Shipping Preference
Cater to what your customer wants and needs. However, it is important to set the line as to what you can do for the customers.
There are different shipping strategies and methods that an e-commerce site can use to start an online shipping business. Choose the shipping model and master the method to be successful in your e-commerce business. These shipping and fulfillment methods are:
This is a starter kit among all the shipping strategies out there. When using this method, you can definitely ship from home.
Here’s a good tip of the trade: First, amass orders from your customers to save time. It is far more economical and cost-effective to gather the orders first. Make sure to write the labels properly and confirm the address to avoid future problems. There are a handful of options to ship your product; you can ship it via courier or drop it at the post office.
Your orders are automatically received and shipped by a fulfillment warehouse. This method may be costly and should include a large amount of inventory.
Dropshipping is a business model wherein the orders are shipped directly from your dropship partners. You do not have any inventory and is solely dependent on your drop ship partner.
If you’re new to the e-commerce business, it is best to start small and ship your products by yourself. However, if you find an awesome e-commerce business partner for your Shopify store, dropshipping might be the best option for you.
Shopify and Shipping
The good thing about Shopify is that they can also be in charge for all of your shipping needs. To start off, you need to plan your shipping strategy. Decide which countries and cities you’ll ship to. Are you planning to ship internationally and locally? And what products will you be shipping internationally?
Second, choose your packaging wisely. Your packaging can either lessen the cost or add to your shipping expenses. By selecting the correct packaging, you can maximize your courier needs.
Lastly, determine how to minimize the cost. The key question you need to ask in minimizing the shipping cost is whether you’re going to provide shipping or if your customer will pay for the shipping cost. Look for a partner who can resolve this problem to ensure customer retention. Take note that in an e-commerce business, shipping can set you apart amongst your competitors.
Now that you have properly planned for your shipping strategy, let us now discuss more on how Shopify can help in your business needs. Shopify shipping can reach your goal in handling costs by offering attractive pricing to your customers.
If you’re already signed up for Shopify, you can follow these steps to set-up your account for shipping:
- Login to your Shopify page.
- Go to Settings.
- On the Setting, click on Shipping.
- You are now ready to ship your items via Shopify.
In the Shipping Settings page, you can customize and change it to what you want. Customize and update your shipping address, select the type of label you want to show whenever you have your products shipped, and customize the parcel and box you will be using.
Once you’re done with customizing the shipping settings, you can also change your shipping zones to limit the cities and countries you’ll be catering to. Every new shipping zone applies a certain shipping rate.
To create a new shipping zone, follow these steps:
- From Settings, click on Shipping.
- Under the Zones and Rates tab. Click on Add Shipping Zone.
- On the new shipping zone, click and select the Countries you wanted to add.
- You have now added a new zone and countries to ship your products to.
In Shopify, you can view and start a shipping fulfilment under Order Fulfillment. You can create new orders in the Orders page in your Admin tab. There are various ways to have orders shipped and fulfilled. You can do it manually, or use carriers so that you can calculate the rates and charges
Eager to start shipping? Here are the steps to follow to ship items to your customers:
- Choose the shipping origin.
- Modify shipping zone.
- Create an Order.
- Set your shipping rates.
- Activate local delivery.
- Congratulations! You can now ship your products to your customers.
Remember that choosing the right shipping methods and strategies can already set you apart from any other business in the same field as yours. Shipping has become a value-adding component to any business because it provides convenience for your customers.