If you’re looking to get the word out about a party, party flyers are an effective way to do so. However, you’ll want to ensure that they are designed for maximum impact, effect, and readability so you can catch your guest’s eye. Our tips on how to design a party flyer will help ensure your next endeavor is a success.
How to Design Awesome Party Flyers
If you’re hosting anything from a simple birthday party to the gala event of the year, it’s important to get the word out. Traditionally this is done with invitations, but if you’re looking for something a little grander in scale, a wonderful, inexpensive way to advertise for your event is with party flyers.
The great thing about party flyers is how versatile they are, and how few rules are involved in their creation. As flyers, by nature, are casual, you can do almost whatever you want. However, it is essential that all your information is easily-accessible and consumable. Plus, you will want to make sure that you are putting out a high-quality product. If your party flyer is blurry and unreadable, nobody will show up for your event. Follow our tips to ensure that you have a high-quality, high-impact party flyers that’ll turn heads all over town.
Make Sure Your Party Flyers are High-Print Quality
Even experienced graphic designers can have a hard time with this if they’re not accustomed to working with print. Something that looks great on your screen can end up being a horrific grainy mess when it’s printed. To counteract this, make sure that your flyer is set to print images at 300 DPI or greater (you can find this in the settings of your design program). Before you design anything, check your DPI, as after you create the image you may not be able to change it.
If you are adding any images to your party flyer, you also have to ensure that they are of a high enough quality to print. If you’re purchasing stock images, purchase the highest-quality image that the website offers. If you are using illustrations, you specifically want to use vector images, as these will ensure a high print quality.
Make Sure Your Party Flyers are Readable
Typography, or the kind of fonts that you use to design your flyer, is one of the most important decisions that you’ll make. For instance, loopy script-like fonts may be beautiful, but they can also make your flyer difficult to read, particularly for smaller text sizes.
If you wish to use “novelty” fonts (say, a “scary” font for Halloween or a kid’s block-print for a party), it’s always best to use them at large sizes for maximum readability and in very small doses. For the majority of your flyer, you should stick to easy-to-read fonts like Ariel, Helvetica, or Times New Roman.
A common tactic that professional designers use is to combine a maximum of three types of fonts to ensure interest and readability. An example may be to use a novelty font for the large headings and then a serif font for the subheadings and a sans-serif font for the detailed text.
A “serif” font is a font which has little “lines” on the edges of most letters. For instance, Times New Roman is probably the most famous serif font. A “sans-serif” font, like Arial and Helvetica, does not have these lines.
Combining different fonts attracts interest and also helps the brain organize information more efficiently by providing visual cues. The difference between serif and sans-serif may be small, but it provides a big visual impact and informational prompts.
Make Sure Your Text is Informative
Not only does the text on your party flyers need to be readable, but you also have to ensure that it gets across the information you need. For instance, double-check to make sure that your flyer has vital information like the date of party, time of the party, location, entrance fees (if any), and any other pertinent data. For example, if it’s a Halloween party and you want people to dress up in costumes, make sure that you tell them that.
The trick is providing all the information necessary without getting too bogged-down in the details. The most effective party flyers only state the necessary information in the text. It might be tempting to write a paragraph about how cool your party is going to be, but refrain. Most of the interest from your poster should come from the design, not the text. You don’t want your flyer to look like an essay.
Make Sure to Consider Color
Again, most of the interest from your flyer should come from the design, not the text. There are several different approaches to take with color, much of which has to do with your budget.
First, do you have the resources for color printing? Color printing can be extremely expensive, particularly if you are printing multiples. If this is your situation and you want to add color, consider the cheaper option of using colored paper. For the Halloween above party, using black ink with orange paper will certainly fit the color scheme of the season. For Christmas party flyers, using red paper with black ink and maybe a couple of well-placed green stickers can add color without killing the budget.
If your budget does include the ability to print with color, you also need to be judicial with it. Red and blue may seem like an awesome color combination that would draw attention, but in the wrong shades it can be overwhelming and cause headaches. You also want to consider the combination of dark and light hues. If your flyer’s background is mostly dark, pops of neon will draw the eye.
On the other hand, most of us are used to reading dark text on a white background. Playing to a reader’s expectations can also help their eyes find the necessary information.
Make Sure to Balance Your Design
One of the worst things that you can do to a flyer of any sort is overload it. It’s very tempting to throw a lot of design elements or text onto a page, but too much information can look cluttered and distract your viewer rather than educate.
So-called “white space” is very important in the design of any sort of visual media. White space doesn’t have to be white, necessarily. It’s simply space on your flyer that isn’t full of text or graphical elements. White space helps the eye relax and also helps the viewer focus on the information that is actually important.
Remember that a flyer doesn’t necessarily have to follow the conventional format of a printed document. Printed pages tend to have built-in margins (this is an example of white space), but a graphic flyer doesn’t have to adhere to these conventions. Particularly if you are working in a program used for word processing, you may want to consider widening your margins and borders to allow more room for appropriate graphic design. The pre-built margins and borders that word processing programs have are invisible to the eye on a printed document but may become distracting on a flyer.
Make Sure to Choose the Right Program
You can, of course, design a flyer by drawing on a piece of paper with a marker, but most people envision using a digital design program. There are several options to choose from, some free, and some costing potentially thousands of dollars.
The gold standard is a selection from the Adobe suite. Adobe Photoshop is the most famous of these and can be used for printed works (just make sure to set the DPI), but most designers will recommend either Illustrator or InDesign if you have any choice in the matter. However, Adobe is prohibitively expensive for most non-designers and can be very complex to use for the uninitiated.
If you are looking for a cheap-and-free option, Canva is a very simple design program that can pull off a lot of pizzazz. It’s an internet-based design program, so you can use it on any computer and it requires no downloads. It can’t do as much as the Adobe program suite can, but it can certainly produce nice flyers that will print well. Canva also includes a built-in image search.
Another option is to go with whatever word processing program you have on your computer, like Microsoft Word. You might be surprised at what your word processing program can do. Many of the programs will come with alternative default settings outside of the traditional A4 paper format. Some will even come with invitation settings that you can choose and easily swap out the pre-prepared graphics.
Make Sure Your Graphics Are Legal
Ensuring that your graphics are sourced correctly can save you a lot of time and effort. If you think that you can pull free graphics off of Getty Images and use them, think again. If one of the major photo sites figures out that you were using their images in an unauthorized manner, they can go after you for hundreds, if not thousands of dollars.
Get Out There and Design!
With these tips, your next party flyers are sure to get the attention of party-goers near and far!