Shopify has opened its doors to even the smallest business owners and provided access to a wider virtual audience to make brands and companies known to all corners of the world. However, this can only be possible if the right online marketing strategy is done.
Putting up an online store does not guarantee an immediate success if you lack the knowledge about how people can search your online store. There are thousands of online stores, but how do you think people can reach you?
You might be losing so much time waiting for someone to call you or order from your online store because you lack the necessary ingredient to make your online presence within the virtual world. The use of search engine optimization (SEO) is the core of any company that maintains a website.
Fortunately, Shopify offers a user-friendly platform that can help you start up with your online shop. All it takes is just being able to put the right products to your preferred market and build your brand using the right SEO strategies.
What is SEO?
SEO allows search engines like Google to find your company name, products and services using the right keywords. Keywords are the words that describe your company name, as well as your products and services.
It has been found in one study that more than 50% of people conduct search engines to know more about the products they are interested in. Therefore, when you use the right keyword to promote your business, Google can pick that up and get your site indexed fast.
Shopify SEO is not rocket science
Shopify allows business owner to customize their online shops according to their needs. This includes being able to edit title tags, meta description of URLs, and alt tag for images. They can also generate XML sitemaps and robot txt files.
Here are some important things that need to be remembered when using Shopify for SEO:
There are a lot of available themes to choose from. Choose a professional-looking theme to attract more customers. Make it a user-friendly site where your clients won’t get lost navigating your online shop.
Your About Page should contain a head-turner kind of content. Describe how you came about to this kind of business in a tone as if you are just talking to someone in front of you.
Make your content as interesting as possible – on the pages, the product description and blogs. Make sure that you express your thoughts in a way that would tickle the mind of your clients and would immediately get interested to purchase from your online store. Use the right keywords to describe your products and services, and place them on the title page, the page’s main heading, meta description and alt images.
Ensure that you put value into how you describe each of your products to make people want to purchase and share them on different social media sites. Provide a unique way to describe them and provide quality information of not more than 150 words for better readability. No customer would want to read a lengthy description too long; they may turn to the next page or go to another website.
Provide the following in your product description: high-resolution image, product use, delivery information, shipping information and reviews.
Make use of high resolution images for your products. Google indexes these images, too. Sometimes some images appear on searches on top of web searches. Poorly taken photos will never attract customers.
This is a summary of your page’s content in 160 characters. The objective of using a meta description is to make people attracted to your site’s search result entry, in order to lead them to click on the link and be directed to your website.
Blog posts and links
Create blog posts that are relevant to your products and try to answer questions that are related to what you are offering. Aim to give more accurate information so that when others read your blog, they would link your blog to their website, which will hopefully gain more than just virtual audience but potential customers.
You may also provide several other links related to your business that you can suggest to your online followers and clients. The more valuable information they get from your site, the more that you’re encouraging site visitors to come back and know more about what else you can offer.
The power of using links in your blog is huge. Always link to high-quality sites so that your business can build trust among your visitors and potential clients. Remember that building a good customer relationship means customer retention.
Backlinks are links to another webpage. If you have a blog associated with your Shopify store, make use of a word or a phrase as an anchor text for a link to your online shop. That way, when your readers click on that highlighted word or phrase, they will know about your online shop.
The Contact Page should include the complete name of the company or business, complete address, email address for customer support, contact number and a contact form where people can leave their messages.
Shipping and returns
When you put up a Shipping and Returns Page on your site, you’re essentially saying that you care for your customers enough to make their shopping experience as comfy as possible. Besides, Google delights in online stores that offer shipping and returns.
One of the common marketing tools that any online shop should use these days is social media marketing (SMM). Creating accounts on social networking sites like Facebook, Twitter, Instagram and Pinterest helps to increase online visibility.
With these sites, it’s a good idea to use hashtags, which are basically keywords with a number sign or hash sign (#) as the beginning character. By using hashtags, you may reach more possible customers by being specific on what you would like people to know about your business. You may also add a hashtag at the end of your blog post.
SEO tools and apps can help you determine how your site is doing. You can use Google Analytics, Open Site Explorer, Google Webmaster Tools, SEO Scan Pro, Mozbar, and Keyword Explorer, to name a few.
To know whether your business is on its way to the top, you may use SEO tools and tracking apps such as SocialMention, Trackur, Mention, and Wildfire Monitor.
SEO is neither rocket science nor magic. It will take time before your online business picks up. Patience is the key.