If you want an affordable eCommerce system that packs a bunch of powerful features, it’s hard to beat WordPress. It’s a common misconception that the open source platform is only good for small businesses and blogs as an increasing number of large brands choose WordPress to make complex content and eCommerce sites easier to maintain.
A key factor that is driving the update is the range of plugins available to power your online store and today we are looking at a selection of the best eCommerce tools to turn your WordPress theme into a fully-featured digital store. We’ll start this list with complete eCommerce plugins hat bring all the features you need to start selling your products online, before we move on to some of the extra features you can install with further plugins.
WooCommerce has to be the definitive plugin for online stores using WordPress compatible themes, with over two million downloads and a string of positive feedback. What you get is a highly customisable, diverse plugin that comes with all the features you need and more.
Jigoshop is another WordPress plugin developed by designers who specialise in creating eCommerce platforms for big brands and online businesses. Jigoshop keeps things simple, but packs in loads of features like multiple shipping methods and a stock tracker.
WP eCommerce is an extremely popular free ecommerce plugin, with over 2.5 million downloads and some neat little features, like editable HTML and CSS, plus SSL certificates and rich SEO features. The only downside is that it lacks the top-class functionality of WooCommerce – which is reflected in the lower rating.
If you’re just starting out on your eCommerce adventure and you want something feature-rich, but nice and simple then eShop is definitely worth a look. You’ll find an impressive range of features and options, including downloadable products, multiple payment gateways and customer sign-ups – all made highly accessible.
Cart66 claims to be the “easiest to use WordPress e-commerce shopping cart plugin” and it makes a pretty good case for itself. With handy features like Amazon integration and secure credit card payments, via the Mijireh checkout system, Cart66 Lite will have your online store up and running in no time.
Another contender for the easiest to use eCommerce plugin comes from the guys at iThemes and despite a modest 15 thousand downloads, it’s 5/5 rating tells you something about how good users find this plugin. iThemes Exchange is no slouch when it comes to features either, with extensive payment options and custom management features to help you run your online store.
Easy Digital Downloads
Now we’re moving away from the full eCommerce platforms and taking a look at more focused plugins that can help you add specific features to your online store. First up is Easy Digital Downloads, which makes selling digital files a breeze.
WooCommerce is an incredible eCommerce platform that any online store should take a look at – the only trouble is it isn’t the most SEO-friendly plugin you will come across. Which is where the WooCommerce SEO plugin comes into play.
PayPal File Download
PayPal File Download is another plugin that makes selling digital products easier, specifically designed for the world’s most popular online payment platform.
Table Rate Shipping
Table Rate Shipping is another plugin designed to enhance your WooCommerce store. This plugin is incredibly handy if you need to set varied rates depending on destination, weight and other postage variables.
While another WooCommerce extension you might want to consider is the SocialCoupon plugin, which allows you to reward customers if they share your products on social media. The plugin helps you grow your online brand by encouraging your customers to show off their purchases and encourage more visitors to your site.