We are living in an age when digital technology has taken over daily human life. Gone are the days when we feel like new technology came from aliens – these days, tech breakthroughs are things that we have come to embrace as they make our lives easier. Part of this evolving industry is the emergence of user experience (UX) and the rise of UX trends.
If you are old enough to remember a popular animated TV show back in the day called “The Jetsons”, then take a moment to realize how technology has developed. For instance, talking appliances that were considered fiction back then are now becoming more real, thanks to the Internet of things.
In fact, the race is on for whoever gets the brightest ideas in coming up with things that make life easier. Aside from developing outstanding gadgets and tech-upgraded things, user experience always comes up as a defining factor.
Digital designers may be too pressured in coming up with advanced features to the point that some companies have unknowingly created faulty programs just for the sake of keeping up with their competitors. However, if they provide more focus and dedication, they can present much better features that their customers will love.
UX Trends To Expect in 2017
Just like any other year before, 2017 is poised to be yet another year of breakthroughs in terms of new technologies that may surprise many of us. The benefits of technology cannot be disregarded, and this is the reason why ordinary people have now been accustomed to single-click or single-tap features in addressing problems.
What is there to expect in 2017? The focus this year is not merely creating visually pleasing applications, but also developing new and better features to make everyday chores more convenient and easier to accomplish. Here are some of the UX trends that will definitely hit it big this year:
As one of the most influential UX trends in recent time, voice interaction will have a significant effect in getting connected. As a result, the “touch of a button” technique that we often refer to when connecting to the virtual world may become extinct in the long run.
Voice: The New Standard
Many of us went into second childhood mode when Apple’s first speech recognition technology Siri came into the scene. Who would have thought that a mobile phone can be of great help by just speaking a question out and instantly getting a response? Expect voice interactions to improve significantly as the years pass.
Online search is already a technological marvel by itself. But now, Googling can now be referred to as searching through voice command. Apple has Siri, Amazon has Echo, and Android phone users are now getting help through “Ok Google”. It won’t be a surprise if other popular search engines will follow suit as we know that this is convenient most especially for the handicapped.
Multi-app hardware peripheral support
We are heading to a voice-enabled future as Siri can now be used in multiple apps. It may not be possible to incorporate Siri in all apps for now, as some of them were not designed with such capabilities. However, this may be something to look forward to when Apple launches purpose-built peripherals that can be enjoyed by many.
Real-Time Talk / Voice On A Website
It would be great to talk to someone who represents a company by clicking on the voice-activated chat on the company’s website. This is much better than to wait on queue via the chat that we usually see in some sites. Using voice chat may be whimsical in a way, but it’s an effective strategy to help boost engagement of a potentially huge market.
Voice in CMS/CRM
Companies should come up with ways to make things a lot easier for them to outsmart their competitors. For starters, traditional software that makes use of texts and graphs can be greatly improved through the use of voice recognition technology, which is now available for CRMs. Getting a step ahead should include voice interaction across different channels.
UX trends associated with online conversations are also on the rise. Expect a huge difference in the way we conduct discussions online!
Practically everyone has some kind of access to devices that help accomplish things. From checking the time of arrival of your father’s flight to hailing a cab using an app, we have used apps to get information or accomplish tasks. This is where chatbots have become successful – we aren’t talking to people, but rather to applications that mimic human interaction.
Automation of conversation will allow companies to create better inspiration with the way they communicate and serve their customers. Instead of the traditional way of using menus or buttons, site visitors can use the chatbox to ask for information.
Some apps started out as mere social networking sites but evolved into more useful websites with tremendous positive effects on the business sector. One great example is WeChat, a very popular social media app in China. Through this app, a user may be able to communicate with friends and loved ones, play online games, upload photos, post what is on their mind, and buy things using credit cards. Basically, it’s a one-stop-shop app at the palm of your hands. On top of this, the user may perform search and other transactions using the app by simply running a conversation.
Companies may see this as a great opportunity to shift from the traditional type of communication to completely rely on a chat format. To maximize and increase pleasant user experience, companies may use chatbots as one of the UX trends that they can follow and implement on their sites.
Designers should be able to focus on their expertise to be able to create a fully experienced virtual reality. Having said that, the goal of virtual reality is to enhance user experience rather than make users feel like they have just come out of a horror movie. In other words, the design should be based on what the target audience needs, and not on what the designer thinks is the best look for the experience.
Creating a new VR experience should be based on physics, lighting, sound design and architecture along with the help of conversational interfaces. Are we ready for this elastic reality? Only time will tell, I guess.
Are you excited for these tech developments this year? Expect more UX trends to come this year and in the future.